Remote For Samsung Smart TV

Remote For Samsung Smart TV is an app on Google Play that lets people use their phone as a remote for their Samsung Smart TV. We worked with the ControllaTV team to optimize their App Store listing during their launch in the fall of 2022.

Using the best keywords from our preliminary research we crafted a new long description as well as a set of 3 keyword-optimized short descriptions for A/B testing. Through the A/B testing of the short description alone we were able to achieve a ≈15% boost in conversion.

Using the newly written keyword-rich content combined with an aggressive Google Ads campaign the app was able to climb into the top ranks for a handful of core keywords over the course of its launch. Within one year of going live the app crossed the 1 million user mark.